Our beverage market with the summer weather as hot as the soft drinks market in China is also in full swing, with its output to more than 20% average rate of increase in incremental beverage industry major companies from professionals in the end " to "multi-skill" the development of multi-speciesfruit juice. The
Investment Advisor in the food industry researcher Zhou think that, when it comes to "multi-skill", first of all think of the Wahaha. Wahaha was always entrenched position of the leader of China's top ten drinks, due to Wahaha wings are full. Breakdown of the types of Wahaha, has spread to drinking water, carbonated drinksaloe vera juice, tea drinks, milk drinksenergy drink, ready-to-drink coffee beverages, efficacy drinks beverage industry segments. Same, Master Kong noodles produced mainly at the same time, has also been in the tea drinks, low concentration of fruit juice drinks to win my place. In addition, the beginning of JDB water, began to attack C'estbon functional beverages, these phenomena are harbingers of beverage companies "multi-skill" phenomenon will be exacerbated.
diversified consumer market. Look to the beverage industry development history from two music "Shuiyanqijun, to the development of the bottled water, and then tea drinks, juice drinks, efficacy drinks, ready-to-drink coffee beverage market rise, types of beverage market growing number of consumers of diverse needs of gradually enlarged, if the enterprise does not expand the product linecarbonated drink, will be eliminated at this stage. The third, which is the fair allocation of resources, optimize resources. Although enterprises all of its series of product positioning is inconsistent, but can be applied to mature sales network, the promotion of the market, to extend the brand. In general, the "multi-skill" phenomenon presents dictates of competition, the development of the product. The

In fact, the emergence of a "multi-skill" phenomenon is not accidental. Week thinking that the cause of this phenomenon important for the following three points. First of all, great space for development. Beverage industry, in all sub-sectors is simply a uniform double-digit rate rapid increase, there is a huge profit space. Investment Advisor in 2015, announced the soft drink industry investment profiling and vision guess lecture "shows that China's per capita consumption of soft drinks is only 8kg, and the world average of 1/5, 1/24 of the developed countries in Western Europe, including fruit juices and juice drinks per capita consumption is only 1kg, 1/40 of that in Western Europe.

week thinking that the phenomenon of "multi-skill" to broaden the market, exacerbating the enterprise, especially competition between good corporate. Some people say that only designed in order to fine, although this scene extend the product linecoconut water, but is likely to cause evacuation of the spirit, and even lead to capital chain rupture. In fact, in the process of enterprise "multi-skill" exact some companies to fail, this is not due to this trend, but because of access opportunities, product positioning, marketing and management due to inappropriate, corporate " designed many "example of the victory is still a lot. Judging from the current situation, "multi-skill" scene or the enterprise's future development trend.From this article:http://www.beverage-vietnam***/